SEO + AI Search

Get found where buyers actually search.

Google is not the only search engine anymore. We build the structure, authority, and content that ranks on Google, surfaces in AI search, and owns the map pack.

c3.creative · dashboard

Top 3

18

Map pack

#1

AI cites

24

Ranking growth

How people find businesses today.

Search has fractured. You need to be visible in all four places — and most of your competitors aren’t.

Google

Still the starting point for most buyers. Ranking in the top three and the map pack is the difference between being found and being invisible.

AI search

ChatGPT, Perplexity, Gemini. People ask AI, and AI recommends. You need structured content, authority signals, and clean semantic markup to be surfaced.

Maps + local

Service businesses live and die on map pack rankings. We optimize your GBP, build reviews, and structure your site for local intent.

Direct + referral

Authority, reputation, and reviews compound. Strong brand searches mean lower acquisition cost forever.

What we actually do.

Six disciplines, one system. Every piece reinforces the next — and compounds every month it runs.

01

Technical foundation

Site speed, semantic HTML, schema markup, sitemaps, indexability. The baseline every search engine — and every AI — needs to trust you.

02

Local SEO

Google Business Profile optimization, NAP consistency, review velocity, citations, and local content. We own the map pack.

03

AI search optimization

Structured data, clean Q&A sections, authority signals, and content written to be quoted. The new SEO is being the source AI cites.

04

Content structure strategy

Service pages that actually rank. FAQ-backed content. Topical authority built page-by-page — not one blog post at a time.

05

Authority building

Backlinks from real sources. Reviews. PR-worthy content. The compounding layer that makes every other piece work harder.

06

Measurement + tuning

Rankings, traffic, leads — tracked end-to-end. Monthly tuning against real data, not vanity reports.

Get found. Stay found.

We audit your current visibility, map your ranking gaps, and build the structure that wins on Google and in AI search.

Improve Your Visibility →See Bundles
SEO · FAQ

SEO questions we hear every week.

What is AI search optimization?

AI search optimization is the practice of structuring a website's content, schema, and authority signals so AI search tools (ChatGPT, Perplexity, Gemini, Claude) cite your business as an answer. It's the next layer on top of traditional Google SEO — and most competitors aren't doing it yet.

How long does SEO take to work?

Local SEO — map pack, NAP consistency, review velocity — typically starts moving within 30–60 days. Broader organic rankings for competitive keywords compound over 3–6 months. We report monthly on rankings, traffic, and booked leads so you see the trajectory, not just activity.

Do I need SEO if I already run Google Ads?

Yes. Ads deliver when the budget runs; SEO compounds forever. Most service businesses we work with are overpaying for ads precisely because their organic presence is weak. Fix the SEO layer and your ad spend also performs better — same landing pages, better intent.

Will you own my Google Business Profile if I hire you?

Never. You own your GBP, website, hosting, and domain. We get contributor access to make changes, and you can revoke it at any time. Everything we build lives on your accounts.

What ranks a McKinney service business in the map pack?

In order of weight: (1) Google Business Profile optimization and categories, (2) review velocity and quality, (3) NAP citation consistency across the web, (4) local content and location pages, (5) on-site technical SEO. We work every one of those layers.

Can you work with my existing website?

Usually yes. If the existing site has working analytics, decent page speed, and clean structure, we layer SEO on top. If it's fighting us on speed or UX, we'll tell you honestly — sometimes a conversion-focused rebuild pays back in 60 days.